SEO Promos » SEO

PageRank-Type Algorithm from the 1940s

admin — Thu, 18 Feb 2010 07:31:05 +0000

“The PageRank algorithm behind Google’s success was developed by Larry Page & Sergey Brin in 1998 that judges a page to be important if it is linked to by other important pages that assigns a numerical weighting to each element of a hyperlinked set of documents”.

Now after digging the history of iterative ranking algorithms, it shows a number of earlier examples which has been discussed in the most popular HITS algorithm for ranking web pages as hubs and authorities developed by Jon Kleinberg a few years before PageRank. It also illustrates various approaches from the 1960s and 70s for ranking individuals and journals based on the importance of those that endorse them.

A technique that was developed originally by the Harvard economist Wassily Leontief in 1940 that discuss PageRank-type algorithm for ranking sectors of an economy based on the importance of the sectors that supply them based on sheer volume of votes.

Source: Technologyreview.com
Via: Ioch.Org

Importance of SEO for Multiple Search Engines

admin — Sun, 13 Dec 2009 13:15:25 +0000

Most of us focus mainly for optimization of our website for Google and knowingly or unknowingly ignore other Two search engines, Yahoo! and the newly revised live search “Bing”, however both have a large base of users those using these search engine and both Bing and Yahoo are trying for their supreme positioning to compete fully with the search leader, Google.

It is bit easier to rank better in other search engines because with some approach the optimization techniques which can work well in Yahoo! will also serve you very well with the Bing Search algorithm. Also many of the same optimization methods work for both search engines that include also Google. To get greater leverage you need to emphasis on creating keyword rich content and topic-centered pages as well as doing off page optimization, you can get better positioning.

Yahoo! and Bing search engines both share in common the importance placed on targeted content. With both search engines, content is on the top.

To obtain a higher “score” take benefit of their keyword density by maximizing your keyword into text and other places which is most appropriate. This also helps with the overall Google ranking algorithm. But unlike the Google algorithm which involves many facets of their ranking process, Bing and Yahoo! are more liberal towards extra heavy use of keywords and keyword oriented domain name.

A good SEO technique for writing on page copy is to write it natural way. The targeted keywords will appear as needed, and you must always keep in mind what the topic page(s) copy it all about. Enhancing your site’s conversions from site visitors to paying customer or client is another area to never forget when writing good search engine copy. Dedicated uses of the right search engine keywords and also their synonyms may result in your site gaining additional high rankings for other related search terms as well.

Write good search engine friendly content for your site visitors and your rankings will do well in the search engines as the keyword phrases will appear naturally and not seem forced into places where they obviously don’t belong. To accompany this, always keep in mind that relevant on-topic cross linking between pages or sections of the site can help boost your search engine placements as well.

Increase Your Site Visibility

admin — Mon, 17 Dec 2007 19:38:14 +0000

To market your product or service to a specific audience abundantly, apart from effective search engine optimization, a proven strategy is obligatory which can obtain great website visibility. To create buzz and accomplish the task effectively you need to try out implementing few tips that can bring significant results. Check out here few tips that may help you to meet your target prospects;

* Pick a wide niche

* Bookmark your site and encourage others

* Do tagging keeping potential keywords in mind

* Do Linkbait & viral marketing

* Collaborate with similar web sites in terms of banner ad/ backlinking

* Use your site url in your signature in forums/email/business card

* Pay your local cyber cafe to set your home page on all computer, on their network

* Syndicate your content through RSS feed

* contributing to blog that have good reader base ( Use your domain name as user name, like yourdomainname.com )

* Encourage people to subscribe your feed through google reader

* Create your group in yahoo/google & send invitation to people

Social SEO Optimization

admin — Thu, 06 Dec 2007 17:51:19 +0000

The tagging in social networking sites somewhat similar like you pick keywords for search engine optimization for your site, also content are important for both social media and search engine hence you can take advantage of this similarity while optimizing your site for search engine through social media which will drive valuable Web traffic pointing to your site. Choose the keywords you often overlooking or are very competitive which is hard to get optimized for search engines, use them for tagging for different social media sites. It is fact that tagging is key factors in social networking sites, the keywords which are not performing well in search engine and you tired to get it top of the search results using PPC program will work nice in social networking sites and the filtered traffic will be routed through social media site to search engine pointing your site.

Try to Network with more passionate people those spend longer time in specific networking sites, join many Social oriented sites as many you can, you should not just stay limited for specific one or two sites that you choose just due to popularity. Collective intelligence is very powrful tools, try to monitor and analyze customer interactions and stay connected.

Just make sure when you are bookmaking or sharing your content through social networking sites, use proper & effective keywords that people are looking through search engine. This social SEO effort will bring qualified leads if worked out properly keeping keyword at center point for both platforms. Use same strategy while you go for blogging, social group like google group/yahoo group and different social-media outlet.

Search Engine & Social Media Optimization

admin — Mon, 08 Oct 2007 05:35:56 +0000

If you contact some seo consultant regarding optimizing your site, ask them about their expertise level and what they will do for your site, and within what time the result will start coming up, if they advise you what usually other SEO experts are suggesting they will probably do a good job. May be they do things some other ways but that should be like other successful seo consulting services those follow sound SEO principle without any short cut. Overall good SEO is creativity, as on marketing perspective the site need to be enhanced for relevancy by analyzing how search algorithms work and what users search for.

Also Content is an important part of your site, ensuring that content should easily indexed by search engine robots, and making the site more appealing to users. You will need quality backlinks and get done the keyword research and analysis before you optimize your specific keywords for targeted users. You may need your site’s coding, presentation, and structure, as well as fixing problems to make your site more accessible and so on noticeable on the web.

A successful search engine optimization may drive organic search results to pages, but for wide coverage and increase sales conversion you may need to follow other method like planning for ad campaign and may consider to go for paid advertising on search engine like pay per click management and will need some more services like social bookmarking services, Reputation management, online branding and social media marketing because seo is not just enough, you will need a SEO consultant those specialize in all those area and not just limited to provide SEO services only.