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SEO Strategy, SEM, SMO, CRM, Online Marketing, Online Advertisement, Market Research, Online Branding

Google Street View- A Short Review

Google Street given wide coverage through Google Maps and Google Earth that aim to bring Street View to more people in more places by adding imagery for a new city or town. The street view provides 360° horizontal and 290° vertical panoramic street-level views and allows users to view parts of selected cities and their surrounding metropolitan areas at ground level. the street view expanded to thousands of locations in the United States, France, Italy, Japan, Spain, Australia, New Zealand and other countries, the users can view the city, images in different sizes, from any direction, and from a variety of angles.

After one year launching of street view Google is adding many new features to the street view, as per “Google blogspot blog” “we’re doubling our coverage in the United States. Several states — Maine, West Virginia, North Dakota, and South Dakota — will be getting the Street View treatment for the first time. We’ve also added imagery for Memphis, Charleston (SC), and Birmingham, and we’ve filled in lots of gaps across the country.



Google Street View Secret – video powered by Metacafe

Google adds “One of our other updates this year was developing technology that blurs identifiable faces and license plates. But if you happen to come across something in Street View that you find objectionable, simply click “Report a concern” at the bottom of the image”.

Mood Based City Navigation

I Feel London and I Feel NYC is a project which is mood based city navigation, that allows you to share various things which you would like to do in specific city when you are feeling a certain way. You can also can check out other people’s mood-inspired city suggestions.

Here in this video you can find the quick guide on how to edit maps selecting specific mood–the mood of an individual might be naughty, hung over, energetic, romantic, sophisticated, chilled or broke up. The site is currently in beta, but let you tuned for more cities which are going to be added shortly, just start navigating and a Google map comes up with suggestions of activities and attractions that best match your mood.

Linkedin-Ad Network

LinkedIn is a most trusted networking tool for business professional people that helps you discover inside connections, Linkedin will launch its own ad network conjunction with Collective Media (targeting the high-end media).

The Linkedin rate card shows display ads starting at $30 CPMs and going up to $76.50, while other social network hardly selling ads more than $1 CPMs, the reason it is getting high demand from advertisers and it has more desirable audience that advertisers want to reach..

LinkedIn claims 27 million registered users and average household income of its members is $110,000, 64 percent are male, the average age is 41, and 49 percent are decision makers. Definitely this will help them to discover prospective advertisers and the ad network seems to be successful because of their strong inside connection and goodwill.

More Detail at washington post.

Site Effectiveness

Site effectiveness measurement, content analysis and brand awareness is a very vast topic, I tried here to simplify them in short just focusing on few important point to be considered while you are optimizing your site for better search results.

Measurement of Effectiveness of a site;

A simple Google webmaster tool can give you pretty nice data and content analysis report about how Google sees your site. You can access information about your site from different area like Diagnostics for error, Overview site performance, Statistics of your site and about your content and most important area what Googlebot sees that let you understand what Google really thinks of your content. Google tell you every page it could not find, every error it has noticed and allow you to export errors for reporting to your development team for fixing.

What content is most effective?

The fresh and unique content are most effective, the content should have interactive quality such as “user generated content” because the consumers becoming more and more interactive in their preferences..

Brand awareness;

Because brand awareness refers to a consumer knowing of a brand’s existence it is best if you create buzz about your presence, participate actively in high-end social media site and start blogging because blogs provide an interactive platform to your target customers to interact with your brand on other destinations as well as your site. Also if you try out syndicating your content through rss feeds it will help you greatly because it let your content travel fast.

Trade Shows & Event Managment

Trade shows often involve a considerable marketing investment and management of in-house exhibit booth which require to accomplish all your presentation needs. You will need dedicated and creative team of designer consultant those can manage all your trade show requirement like you may need product, digital signage, unique graphics presentation, conceptual drawings, exhibitor manual, audio-visual equipment, color renderings system, telecommunications and networking facilities and a state-of-the-art CAD system booth-designs, which put long lasting impression to your visitors/attendee. These are the method you can foster your brand message so that the attendee when return their home they will take the brand attributes in mind. Exhibits & Graphics is renowned for producing show stopping, visually arresting and business producing trade show exhibits.

trade shows

The trade show exhibitor organizer should be professional people those who are well capable to give you personalize and custom Exhibits & Graphics solutions, they should understand exactly what you need. To “Get noticed” you require innovative customized trade show displays and sophisticated trade show booth and show-exhibit graphic to attract your visitors, industry professionals and journalists which can bring breakthrough results. dedicated team of design consultants