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From 2 Calls Per Week to Booking Out 10 Days

How a Wisconsin garage door company transformed their business with strategic local SEO over 15 months

450%
GMB Calls Increase
90%+
GeoGrid Visibility
74%
Cost Reduction

The Challenge

Before partnering with Seo Promos, this garage door company was struggling with minimal online visibility. They were receiving approximately two calls per week and had virtually no presence in local search results.

Starting Position:

  • • Only ~30 monthly GMB calls
  • • Minimal website traffic (~12 clicks/month)
  • • Poor local search rankings (3 top 3 keywords)
  • • 15-20% GeoGrid visibility
  • • High cost per lead (~$38)
Garage door visibility chart showing dramatic improvement over time

Visibility growth over the 15-month transformation period

Our Comprehensive Strategy

A location-first SEO approach designed to maximize online visibility and lead generation

GMB Optimization

Complete rebuild and optimization of Google Business Profile across relevant ZIP codes

City-Specific Pages

Targeted landing pages using reverse silo strategy to capture localized search traffic

Technical SEO

Enhanced website speed, structure, and schema markups for better crawlability

Reputation Management

Automated review generation system with SMS and QR code integration

Local Citations & PR

Strategic public relations and citation building across the Green Bay area

Content Automation

Weekly blog publishing and IFTTT syndication stack for consistent updates

Visual Evidence of Growth

See the transformation in real performance data

GeoGrid Ranking Improvements

Animated GeoGrid showing garage door repair keyword rankings improving across local areas over time

Geographic ranking improvements for "garage door repair" across service areas

GMB Performance Dashboard

Garage Door Google Business Profile performance dashboard showing dramatic increases in calls, views, and website clicks

Google My Business performance showing year-over-year growth in all key metrics

Complete Performance Metrics

January 2024 to April 2025 transformation results

Complete Performance Metrics: Garage Door Company SEO Transformation (Jan 2024 – Apr 2025)
Metric Before (Jan 2024) After (Apr 2025) Growth %
Monthly GMB Calls ~30 ~165 +450%
Monthly Website Clicks (GMB) ~12 ~110 +816%
Top 3 Keyword Rankings 3 28+ +833%
GeoGrid Green Visibility 15–20% 90%+ +350%
Cost per Lead ~$38 ~$10 –74%
Daily Qualified Leads 1 every 2–3 days 3–4 per day +500%
GMB Views per Month ~150 ~950 +533%
Website Sessions <20/mo 270+/mo +1,250%

15-Month Growth Timeline

Step-by-step progression from struggling to thriving

1
Month 1
January 2024

Initial Audit & Foundation

Comprehensive local SEO audit, GMB optimization, GeoGrid tracking initialization

Key Metrics:
GMB Calls: ~30/month; Website Clicks: ~12/month; Top 3 Rankings: 3 keywords; GeoGrid: ~15%
2
Month 3
March 2024

Content Deployment & On-Page SEO

Local service pages published, reverse silo implemented, Web 2.0 blogs, GMB automation

Key Metrics:
GeoGrid improved to ~40–50%; Call volume increased by 90%; Initial blog traffic
3
Month 6
June 2024

Local Authority & Brand Signals

High-authority citations, press releases, customer photos, automated review system

Key Metrics:
GMB Views exceeded 500/month; Top 3 rankings: 10+; Cost per Lead: ~$20
4
Month 10
October 2024

Lead Flow Surge & Conversions

Mobile optimization, call tracking analysis, blog network expansion, photo strategy

Key Metrics:
Top 3 for 20+ keywords; 3–4 daily leads; GeoGrid: 75–85%; CPL under $15
5
Month 15
April 2025

Peak Performance Achieved

90% GeoGrid visibility, fully integrated automation stack, peak lead generation

Key Metrics:
Calls: 165+/month; Traffic: 300+ sessions; Booking out 10 days in advance

Remarkable Transformation

Through focused local SEO strategy, this garage door company went from receiving only a couple of calls per week to consistently booking out services 10 days in advance.

Before
  • • ~2 calls per week
  • • Minimal online presence
  • • High cost per lead ($38)
  • • Limited service area coverage
After
  • • 165+ monthly calls
  • • 90%+ GeoGrid visibility
  • • Reduced cost per lead ($10)
  • • Booking out 10 days in advance